Curious mind. Insight seeker.
Obsessed with discovering trends, uncovering opportunities, and making informed data-driven decisions.
Experienced in leading, conceptualizing, and bringing a wide range of research studies to market — and utilizing insights for short / long content, media, sales decks, product roadmap planning, brand health, strategic planning + more.
Experience in:
ADVERTISER PERCEPTION + PLANNING
CONSUMER BRAND ADVOCACY
AWARENESS + RECALL
PRODUCT ADOPTION + USE CASE
AUDIENCE + LIFECYCLE MAPPING
YAHOO
“Engaging Advocates: Search and Social Media” investigates how influential consumers use search and social media to navigate the purchase process and how they evangelize brands post-purchase.
FORMAT: Qualitative ethnography, quantitative survey, online behavior
INTEGRAL AD SCIENCE
The “Look ahead: Transparency will shape 2018” survey uncovered how digital marketing professionals viewed trust, transparency, and innovation — and how it’d impact media planning and budgets for 2018.
FORMAT: Quantitative survey
FLUENT
This report explores consumer attitudes about sharing personal data with brands — and what advertisers need to consider to form direct relationships with customers.
FORMAT: Quantative survey
RESULTS:
9MM+ media impressions
12 media + editorial placements
ACTIVATION:
Report, infographic // Earned and paid media // Speaker presentation // Social media // Lead generation // Newsletters // Dedicated email
If you are interested in finding out more about any of the projects above or other examples, please reach out.