Microsoft

Project
Global Campaign — Bing Network Launch

Markets
US, UK, DE, FR, NL, AU

Objective
Drive consideration and awareness of Bing Ads as a trusted partner and valuable resource for agencies and brands, while building excitement about the newly expanded network.

Campaign Results

Performed +67% over goal

64.5K UV to website

126K+ prospect and customer engagements

Scope

Brand Strategy & Identity

Value Proposition, Messaging & Positioning

Persona & Brand Research

Content Strategy & Development

Sales Enablement & Marketing

PR, Events & Thought Leadership

Executive Communications

Advertising: Paid & Earned

FTE Readiness & Onboarding

  • 6.3MM+ views

  • Surpassed CTR% goal by +63%

  • Localized for US/ UK/ DE/ FR/ AU

Bing Network. Be There.

Bing Teal Palette.png
Bing_Berlin event.jpg
Screenshot 2024-01-14 at 9.14.55 PM.png
Screenshot 2024-01-14 at 9.08.32 PM.jpg
Screenshot 2024-01-14 at 8.46.50 PM.png
Screenshot 2024-01-14 at 6.15.36 PM.jpg
Bing_BN launch_event.png

In the news:

  • Be There. Introducing the Bing Network.

    SEARCH ENGINE LAND

  • Microsoft launches the Bing Network for advertisers

    MARKETING DIVE

  • Microsoft Introduces Advertisers To Bing Network

    SEARCH ENGINE LAND

Next

BRAND UPDATE + WEBSITE